Ad-funded application portal for the Indonesian market

24MAS launched the first application based mobile advertising channel for Indosat, Indonesia's second largest mobile telecommunications provider with 40 million subscribers. Our tasks were to create a branded application portal to distribute ad-funded applications which also came preloaded on new mobile Internet-compatible phones.

The fully managed ad-funded games portal was called GratisApps which offered 100+ game titles from leading developers. The huge interest generated by the Indosat's venture helped us build the inventory needed for selling advertising campaigns and secure many loyal advertisers for the company.

Notable achievements:

  • We helped Indosat become the first operator to provide ad-funded applications in the Indonesian market
  • Provided innovative engagement proposition by creating mobile web assets for brands such as Samsung, Olay, BlackBerry
  • High click through rates; up to 26% on some of the campaigns
  • A long term engagement model and high percentage of returning users with multiple downloads