11 July 2012
The global mobile content market will be worth US$18.6 billion in 2017 with the industry set for a 19% compound annual growth rate (CAGR) over the next five years. The mobile gaming segment is seen to be the biggest player in the forecast with an estimated US$11.4 billion in revenue by 2017.
05 July 2012
In-app advertising is rising fast and gaining a significant share in marketing budgets. New research estimates industry revenue will hit $7.1 billion by 2015, nearly three times over the $2.4 billion it stands to generate this year via all mobile-connected devices.
20 June 2012
A new study cited favourable attitudes and behavioural trends of tablet users towards advertising. As prompted by seeing an ad, 29% of tablet users say they searched for product info on the device, 23% clicked on an the ad, 20% took up special offers or coupon, and 19% felt prompted to view a product’s website.
13 June 2012
Analytics firm Gartner, Inc. offers three areas that IT professionals, particularly app developers, should make note of to have a better grasp of the changing landscape they operate in. For one, mobile apps must be dynamic enough to keep up with rising demand from various channels.
08 June 2012