Our Business Model

When it comes to ad funded mobile services, you as an operator have an important influence over the value chain because you already have a business relationship with the mobile users. Free mobile services can be offered to the customer by wrapping the content to advertisement. This is the reason why 24MAS works close to mobile operators, offering them the technology needed to reach this new revenue.

As an operator you are an important part of the value chain. You have access to a large number of mobile users and in addition to that you have an opportunity, together with 24MAS, to see the interest profiles that each user represents. This information is of great value to advertisers around the world who want to reach a specific audience with their advertising messages.

By using 24MAS business model, operators can obtain a new source of revenue by sharing their clients with developers and advertisers. We offer the latest in mobile applications and content services, and allow you to distribute those free to your subscribers. This is made possible by wrapping ads around each application. Once the application is downloaded by a user it’s wrapped with an ad from one of our partners which corresponds with the user's interest profile. The customer is then offered the latest in mobile services together with an advertising message that is directly relevant to them. All this while you as an operator get a broader product range to offer your client group and also a new source of revenue.