We are proud to announce the launch of the Beta version of the 123play.com portal in the UK.

7 July 2008 - 123play.com is an ad-funded service that provides free games to mobile users. The service has currently over 40 games from leading mobile game publishers like THQ Wireless, Digital Chocolate, Real Arcade, Indiagames and HandsOn Mobile.

There are several big brands like eBay, The Sun, NME and Britvic Drench already advertising in the service. Beta version allows you to freely use the service in UK and play all the games available in there. If you have any questions or comments on the service, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

For more information, please contact:
Fredrik Palmaeus, CEO Mobile Advertising Solution MAS Ltd, +46 707 734 702

About Mobile Advertising Solution MAS Ltd.
Mobile Advertising Solution MAS Ltd. (MAS) is a company specializing in ad-funded mobile application distribution, ad inventory sales and ad-wrapping technology solutions for mobile application developers, affiliates & white label partners and brand advertisers & media agencies. MAS is headquartered in Helsinki with sales offices in London and Stockholm.

Through its retail brand, 123play.com, MAS offers free, high quality mobile games for consumers in the UK, Germany, Italy, France, and Spain. The portfolio consists of high quality mobile games from leading games publishers including RealArcade Mobile, Digital Chocolate, FishLabs, Hands-On Mobile, In-Fusio, PlayerX, and IndiaGames.