Mobile Advertising

Mobile Advertising, one of 24MAS main business areas, is based on a scalable technology platform designed to distribute targeted advertisement via mobile applications, developed by 24MAS. The mobile content includes everything from games, music and lifestyle tools to social media and news readers. Our solution is designed to wrap advertising material to the application content and thereby offer it free to the users.

The business model helps all parties in the value chain:

Advertisers can reach mobile users through targeted interest profiles, which increases the response rate. Brands can appear and position themselves in the mobile medium, a medium used by 4.6 billion people worldwide. Application developers can distribute their applications and content services, while earning money by wrapping ads to the content. Mobile operators have a new source of revenue by providing advertisers, brands and application developers access to their customers.Through this model, the mobile services are offered free to the user in exchange for advertising consumption.

Global figures that show the importance of mobile advertising:

4.6 billion mobile users
2 x more mobile owners than TV owners
3 x more mobile users than internet users
4 x more mobile users than PC users
31% of all music is downloaded via mobile phone
20% of all computer games are now mobile