Digital targeting gives better ROI

Advertisers seek to focus campaign resources on strategic target groups. As such, the opportunity to make full use of operators’ knowledge of unique subscriber preference is just what they need.

Mobile advertising campaigns that were limited to broadly distributed text messages in the past, can now consist of a full-screen, individually designed ad unit seen only to subscribers matching a predetermined profile. Through user targeting, end-users receive only relevant advertisements that match their individual interests. For example, Brand A can choose to target a specific demographic based on gender, age, location, handset, time and channels. This is, by and large, the best advantage mobile advertising has and 24MAS brings it to your business to achieve optimal results.

We give accuracy in advertising

• Age & Gender
• Location
• Handset model
• Application cluster
• Time
• Channels
• Telco targeting
• Behavioral characteristic