24MAS to keynote at 'Marketing Guru Talk' in Singapore

24MAS will conduct a keynote presentation for the Marketing Institute of Singapore (MIS) entitled "Effective Mobile Marketing Strategies" to be held on 6 July 2011. Mikael Norberg, our Managing Director for APAC, will represent the company at the event.

With over ten years’ experience from working within the mobile advertising scene in Asia, Mr. Norberg will provide a unique and informative discussion of the mobile ecosystem. He will discuss strategies, emerging trends, and case studies for MIS members, students, and partners.

As part of the MIS ‘Marketing Guru Talk’ series, 24MAS’s keynote will offer perspective how the mobile landscape is changing and discuss how business owners, advertisers, and publishers can prepare for future growth. The four main areas of discussion will be cover an overview of mobile marketing, retention through engagement, mobile strategies, and mobile advertising reach.

For more information, visit the Marketing Institute of Singapore's official website at www.mis.edu.sg.