Market Trends

22 February 2012

European companies to invest more in mobile apps over next 5 years

All across Europe, management teams are exerting fervent efforts to employ all methods in the book to successfully transition their businesses into mobile-enabled enterprises. As such, the Western European mobile enterprise application market (MEAP) is projected to have CAGR above 25% over the next five years.

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20 February 2012

In-app purchasing revenue will top pay-per-download in 2012

Analysts are confident that revenue generated from mobile application in-app purchases will surpass pay-per-download income this year. However, tentative or slow industry buy-in threatens to hamper this growth because the market remains limited to a small percentage of loyal gamers who engage in in-app purchasing.

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15 February 2012

Mobile devices set to outnumber humans by year's end

It appears the ancient Mayan prophecy of an end times to come in 2012 might actually carry a bit of truth. That is if it referred to an end to unequal access to mobile devices. As a testament to the undeniable global usefulness of mobile devices, a new report said that this year will see mobile devices outnumbering human population and that a quarter of mobile users will own two or more of them.

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10 February 2012

Worldwide smartphone shipment posts growth in 2011

Global smartphone adoption continues to leave analyst forecasts in the dust. Total smartphone shipment in 2011 was at 491.4 million units, raising the worldwide market by 61.3% over the 304.7 million units moved in 2010. By and large, smartphone popularity in 2011 completely eclipsed the 54.7% annual growth estimate at the beginning of that year.

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06 February 2012

Android and iOS lead US smartphone market in Q4 2011

Google's Android operating system retained its lead in the U.S. smartphone market with a 47.3% share of mobile subscribers for the last three months of 2011. Android once again enjoyed a wide gap over rival Apple iOS, which remained steady at the second spot with 29.6% market share. Both platforms also saw increased percentage points from their previous quarterly figures. Android added 2.5 points from 44.8% share in September and iOS rose 2.2 points from 27.4%.

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